Is there any other kind? One of our core tenets is creating a customer data ecosystem that collects all data in a first-party context. There are several key ways organizations benefit from this, but we sat down with Michael Yeager, our VP of Engineering, to talk about how that impacts compliance. The trend, from a…

Ie. The Fight For Control Over User Data Working in the customer data space, MetaRouter has had to butt heads against some of the largest tech companies in existence. Why? Because we were determined to run all of our customers’ data truly server-side. While in most cases, this solution benefits everyone (our customers collect their own first-party data…

Truly* server-side integrations make a big impact By Matt Best Server-side data processing is becoming more and more of a hot topic in the customer data industry, in light of restrictions and performance issues plaguing users’ browsers. …

Spoiler alert: We rely on Kafka When we set out to provide a seamless platform for our customers that consumes their customer events and fans them out to any number of destinations they desire, we built our product around “bring your own message queue.” …

About a year ago, Levi Cook joined our team as an engineering and leadership coach because we believe mentorship is a powerful tool for learning. So we sat down to ask him why he values engineering mentorship and how he’s approached it most effectively:Why did mentorship/coaching become important to you? …

By Dave Paprocki As the United States celebrates and reflects on Veteran’s Day 2020, all of us at MetaRouter are incredibly grateful for the sacrifices that active, inactive and fallen military members have made for our country. The MetaRouter team is fortunate enough to have an Air Force veteran working…

By Andrew Murray Recently, I presented an overview on Kubernetes: what it is and why it got willed into existence in the first place. This is the first step in a series of deep-dive Kubernetes presentations he has planned. …

When it comes to handling customer data, the list of acronyms for what analysts, product specialists and marketers need is growing-CDP, DMP, CDI … the list goes on. While each tool and category differs , they all have one thing in common: they integrate customer data. That means, instead of…

And why we love it — From the beginning, we knew that a complicated, distributed system like MetaRouter is going to need some serious monitoring. …